CITY OF SAN FERNANDO – On a very high note ended the 28th Likha ng Central Luzon Trade Fair, generating a total of P58,491,489.35 in sales, surpassing its P38 million sales target by 53.55%, affirming the strong market potential of the region’s products.
Held Sept. 23-27 at Megatrade Hall 2, SM Megamall, the five-day trade fair brought together 151 exhibitors representing the seven provinces of the region under the theme “Products Reimagined, Made for the World.”
Of the total sales generated, P22.6 million came from cash sales, P26.64 million from booked sales, and P9.2 million from transactions still under negotiation.
Among the participating provinces, Bataan recorded the highest sales at P19.02 million, followed by Pampanga with P15.08 million, Tarlac with P7.43 million, Nueva Ecija with P6.80 million, Bulacan with P5.21 million, Zambales with P2.6 million, and Aurora with P2.32 million. The 2026 sales performance also exceeded last year’s P57.85 million, representing an increase of approximately P500,000 or 0.86%.
Department of Trade and Industry Region 3 director Edna D. Dizon said the results demonstrate the growing competitiveness and market readiness of Central Luzon MSMEs.
“The success of the 28th Likha ng Central Luzon Trade Fair is a testament to the creativity, resilience, and entrepreneurial spirit of our MSMEs. Beyond the sales generated, what makes this year’s Likha meaningful is the market opportunities created for our entrepreneurs and the connections they established with customers, buyers, and business partners,” she said. “We are proud to see products from our seven provinces showcased and appreciated in a major market like Metro Manila.”
Dizon added that the theme “Products Reimagined, Made for the World” reflects the continuing efforts of Central Luzon MSMEs to innovate, improve their products, and explore markets beyond their local communities.
“We thank our MSMEs for trusting DTI-3 and for bringing their best products to Likha. We also recognize the invaluable support of our partners, buyers, customers, media, exhibitors, organizers, and everyone who helped make this year’s trade fair possible. This achievement belongs to the entire Central Luzon community that continues to believe in and support our local enterprises,” enthused Dizon.
Organized by DTI-3, in partnership with PhilExport-3, Regional Development Council-3, SM Supermalls, and the Central Luzon Growth Corridor Foundation, Inc., the annual Likha Trade Fair serves as the culminating event of DTI’s programs for MSME development. It serves as a platform for MSMEs to promote their products, establish business connections, expand their markets, and gain greater exposure among consumers and potential buyers. DTI-PR