At Clark Marriott Hotel, the work of Sales and Marketing unfolds as an ongoing conversation rather than a series of transactions. It begins with listening, grows through trust, and is sustained by relationships built over time. In an industry often driven by pace and volume, the team has chosen a more deliberate approach, one that places people, understanding, and continuity at its center.
This philosophy reflects the core values of Marriott, expressed in a way that feels grounded and personal. There is discipline in how the team operates, balanced by warmth and attentiveness that come naturally in a culture where hospitality is second nature. Demand here is not pursued aggressively. It is earned through consistency and care.
For Juvy Agudon, Director of Sales & Marketing, this way of working is intentional. “We focus on relationships first,” she says. “When clients feel understood and supported, the business develops organically. Results come from trust, not pressure.”
That belief has shaped a structure where Sales, Marketing Communications, Events Management, and Reservations operate in close coordination. The goal is to remove friction and create a seamless experience, allowing clients to engage with one aligned team rather than navigating multiple departments.
“Clients should always feel a sense of continuity,” Agudon explains. “When everyone is aligned, it builds confidence and allows relationships to grow naturally.”
The Sales team reflects this approach in practice. Sales Managers Mark See, Euniz Patriarca, and Paulene Vitug, together with Sales Executives Dianne Yumul and Rachel Twano, supported by Sales Coordinator Tin Medina, focus on building partnerships that extend beyond individual engagements. Conversations are shaped by listening closely, understanding business objectives, and responding with thoughtful, practical solutions.
Marketing Communications adds depth to these relationships by shaping how the hotel’s story is told and shared. Marketing Communications Manager Rachel Anne Hipolito and PR and Strategic Alliances Manager Paolo Vinuya work alongside Senior Graphic Artist Reanne Khei Enriquez to blend strategy, storytelling, and creativity. Together, they create brand moments that are focused, relevant, and designed to inspire action, extending conversations and strengthening demand through consistent presence and purpose.
Events Management carries this sensibility into execution. Senior Events Manager Jona Belle Villar, Events Manager Jellaine Plechas, and Events Executives Jonas Carreon and Nicole Carjuana approach each engagement with preparation and care, understanding that events are not isolated moments but reflections of the relationships built beforehand.
The journey is supported by the Reservations team, led by Reservations Manager Ricky Manio, together with Reservations Agents Efraim Singca, Mariane Batac, and Ella Gray Casino. Working alongside the wider team, they provide continuity across the guest and client journey, supporting relationships through responsive communication and dependable service.
For Agudon, this collective mindset is what defines the team. “Everyone understands that their role affects the whole experience,” she says. “That shared responsibility creates a different level of care and accountability.”
What emerges is a Sales and Marketing team that operates with quiet confidence. Global brand values are expressed through local understanding, and ambition is balanced with attentiveness. The result is an approach that feels considered, consistent, and trustworthy.
Creating demand at Clark Marriott Hotel is ultimately about meaningful connections. By focusing on people first and maintaining alignment across the team, Clark Marriott Hotel continues to build relationships that endure and grow.
For event bookings, partnership opportunities, and reservations, Clark Marriott Hotel welcomes clients to connect with a team committed to thoughtful collaboration and lasting results. Inquiries may be directed to +63 45 598 5000 or clarkmarriotthotel@marriott.com.
The post Creating Demand Through Meaningful Connections: Inside Clark Marriott Hotel’s Sales and Marketing Team first appeared on Pampanga News Now.