CLARK FREEPORT ZONE, Pampanga — The Department of Tourism – Region III (DOT-III) gave more than 6,000 international delegates a warm taste of the Philippines during the JCI World Congress Philippine Night on November 11, 2026.
Held in Clark, Pampanga — recognized by the World Tourism Awards as Asia’s Leading MICE Destination — the evening showcased Filipino hospitality, gastronomy, wellness, and culture, while putting Central Luzon in the global spotlight as a hub for meetings, incentives, conventions, and exhibitions (MICE).
For the culinary showcase, DOT-III presented regional specialties representing Luzon, Visayas, and Mindanao. Guests enjoyed Luzon’s Suklating Batirul, Ensaymaditas, Okoy, and Tokwa’t Baboy pies, the fresh and zesty tuna ceviche from the Visayas, and Mindanao’s rich and aromatic Halal-friendly Chicken Kulma.
Delegates also got a chance to relax and recharge at the DOT-III booth, where the Philippine Wellness Association Therapies Society, Inc. (PHIWATS) offered complimentary therapeutic massages — a welcome respite from jet lag and a gentle introduction to the country’s traditional wellness practices.
Filipino enterprise took center stage as well, with more than 70 local micro, small, and medium enterprises (MSMEs) participating in an expansive exhibition featuring over 150 booths. The showcase gave JCI delegates from around the world an immersive look at Philippine products, regional identities, and entrepreneurial ingenuity.
Capturing the spirit of a Filipino Christmas, the DOT-III booth was transformed into a festive display anchored by the iconic Giant Lantern of the City of San Fernando, Pampanga, complemented by the Lubenas parol displays of Angeles City. The luminous showcase offered international visitors a glimpse into one of the country’s most cherished traditions and why Pampanga is celebrated as the Christmas Capital of the Philippines.
Tourism Secretary Dita-Angara Mathay, Department of Budget and Management Secretary Kim Robert C. De Leon, and Senator Joseph Victor “JV” Ejercito graced the welcome program and visited the DOT-III booth, underscoring the importance of tourism, cultural exchange, and international collaboration.
The JCI World Congress continues its activities at the Clark Freeport Zone until November 15, 2026, bringing together young leaders from around the world in a celebration of leadership, fellowship, and global cooperation.
#DiscoverMoreToLove #WhereEndlessStoriesBegin #LoveThePhilippines
The post DOT-III brings Filipino flavors, wellness, and Christmas magic to JCI World Congress in Clark first appeared on Pampanga News Now.