Laguna’s pride is heading north as Tatak Pinoy: Likhang Laguna Goes to Pampanga brings the finest Laguna-made products to SM City Clark from March 25 to 30, 2025.
Organized by the Department of Trade and Industry (DTI) – Laguna, in partnership with the Provincial Government of Laguna, SM City Clark and DTI Region 3, this highly anticipated trade fair will feature 30 micro, small, and medium enterprises (MSMEs) showcasing their high-quality and innovative products.
DTI-Laguna continues to strengthen its commitment to empowering MSMEs by providing them with greater market access, product development assistance, and opportunities for business expansion. This event follows the success of Tatak Pinoy: Likhang Laguna Goes to USA in November 2024, reinforcing the province’s dedication to supporting local entrepreneurs on both national and international platforms.
As one of the premier business and tourism hubs in Central Luzon, Pampanga serves as an ideal venue for Laguna entrepreneurs to tap into a wider consumer base. The trade fair will allow the MSMEs, particularly those with the Laguna Product Seal and delegates from the USA event, to showcase their products, engage in business matching, and explore potential market linkages.
Shoppers can expect an extensive range of products that highlight Laguna’s craftsmanship and entrepreneurship. The fair will feature handwoven water hyacinth handicrafts, fashionable polymer clay accessories, furniture, woodworks and other arts and crafts. Modern barong, Filipiñanas, footwear, bags, and fashion accessories.
For food enthusiasts, the trade fair will be a haven of Laguna’s well-loved delicacies, including buko pie, baked tikoy, polvoron, biskoti, and cassava de leche. Shoppers can also try unique local products such as lambanog and suka, and natural chips. Wellness products such as virgin coconut oil, natural juice, and insulin teas and capsules are also available.
DTI-Laguna continues to support the province’s MSMEs by helping them improve their products, increase their market reach, and comply with global standards. Through this initiative, the agency hopes to connect Laguna’s homegrown enterprises with a broader audience while fostering regional trade and collaboration.
With Pampanga being a booming investment and tourism destination, this event will not only bring Laguna’s best to Central Luzon but also inspire greater support for Filipino craftsmanship and innovation.
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