TAGUIG CITY – The “Made in Clark Philippines” certification mark has secured official registration with the Intellectual Property Office of the Philippines (IPOPHL), solidifying Clark Freeport’s brand identity in the global market.
Clark Development Corporation (CDC) President and CEO Atty. Agnes VST Devanadera, received the Certificate of Registration from IPOPHL Deputy Director General for Operations Atty. Ann Claire Cabochan, on November 15, 2024, at the McKinley Hill Town Center, Fort Bonifacio.
Atty. Devanadera underscored the importance of maintaining high quality standards for products branded as “Made in Clark Philippines.”
“And so, we were saying that when you are given the brand of Made in Clark Philippines, we have to make sure that you are up to quality. Made in Clark Philippines stands for excellence, and by upholding this standard, we elevate not just Clark, but the entire Philippines,” the CDC chief said.
Registered under IPOPHL’s 2023 Revised Trademark Regulations, the certification ensures the authenticity and quality of products manufactured within this Freeport. This registration, effective as of October 21, 2024, will be valid for 10 years until 2034.
This initiative comes at a time when Clark’s export performance has reached $5.1 billion in 2023, a 9% growth from 2022, underscoring the potential for the mark to enhance Freeport’s positioning in international trade. The registration with IPOPHL bolsters the integrity of Clark-based products, with Freeport’s locators expecting the certification to boost consumer confidence and open up new international market opportunities.
CDC-recognized locators will be granted the “Made in Clark Philippines” certification mark for products manufactured within the zone. With 1,155 companies across various industries, including aviation, tourism, and manufacturing, CDC encourages its locators to adopt the certification mark to highlight the quality of Clark-made goods.
It can be recalled that on September 4, 2024, Atty. Devanadera formally submitted the application during the 1st Clark Business Interdependence Conference (BIC), handing it to Atty. Cabochan.
Certification marks, unlike regular trademarks, guarantee specific qualities such as geographic origin and manufacturing standards. According to the IPOPHL website, multiple businesses that meet the certifying body’s criteria can use certification marks, whereas standard trademarks are exclusive to a single company.
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