PamCham launches generative AI forum for executives

CITY OF SAN FERNANDO — The Pampanga Chamber of Commerce and Industry, Inc. (PamCham) successfully hosted “Pioneering the Future: Generative AI for Executives & Business Leaders” during its 62nd Kapihan, bringing together some of Pampanga’s top business owners, executives, and organization leaders for a high-impact learning session on artificial intelligence.

Held at BMW Premier Cars, the forum focused on moving beyond the AI hype and into practical applications — tackling real-world integration, strategic value, and robust governance for enterprises navigating the digital future.

The event drew a full house of decision-makers eager to future-proof their organizations and lead with intelligence in 2026 and beyond.

Keynote Speakers Deliver Masterclass Insights

The forum featured two distinguished industry leaders: Bert Batac, CEO of BMWARE & IBM Certified GenAI Strategist, delivered strategic insights on how enterprise leaders can implement secure, high-value generative AI frameworks to drive business growth while protecting data sovereignty.

Meanwhile, Fatima Yambao, CEO of Digiteer, demystified the critical mindset shifts required to lead in an AI-driven economy and showcased real, high-impact applications of Generative AI across industries.

Both sessions sparked dynamic discussions on how local businesses can adopt AI responsibly and competitively.

Due to the overwhelming turnout and strong engagement, PamCham announced plans to launch a series of strategic AI talks aimed at bringing world-class technological leadership directly to the Pampanga business community.

“Together, we are leading with intelligence and governing with integrity,” PamCham added.

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