With strong performance in 2025 in its steady uptrend in fiber adds and revenues, PLDT Home — the residential arm of the country’s integrated telco — will be doubling down on its pre-paid offerings this year.
During the media briefing on 2025 Full Year Financial and Operating Results, John Palanca, Head of PLDT Home Consumer and Sales and Business Development said that the prepaid will keep in step with the Home’s quality, resiliency and reliability.
“We expect significant growth in 2026. In the prepaid space, as we have designed products. That will be launched very shortly to address this space,” Palanca said in answering a question raised by PNN.
For 2025, total Home revenues rose 3%, or ₱1.7 billion, to ₱61 billion, while Fiber revenues grew 6%, or ₱3.4 billion, to ₱59.4 billion.
Fiber now contributes 98% of total Home revenues, underscoring subscriber momentum remained robust and quality-led. Fiber net additions reached 392,000 in 2025, up 98% year-on-year, reflecting improved execution in installations and service delivery.
Total fiber subscribers reached 3.76 million as of end-December 2025.
PLDT Home Fiber Prepaid taps into a new growth segment, while also seeing strong uptake of higher-speed postpaid plans bundled with entertainment services, including PLDT Home Fiber Netflix.
“While our postpaid products deliver the lifetime value as well as the ARPU (Average Revenue Per User), prepaid is necessary in this price-sensitive environment that we’re in today, and it actually drives growth into a segment,” Palanca added.
In its disclosure report for 2025, PLDT Inc. stated that Gross Service Revenues grew by 2% to ₱212.2 billion, while Net Service Revenues (net of interconnect costs) rose 1% to a record ₱196.2 billion in 2025.
Growth in data and broadband continued to offset declines in legacy services, supporting stable earnings and margins.
Data and broadband revenues totaled ₱166.5 billion, accounting for 85% of Net Service Revenues versus 84% last year. Excluding the legacy drag, Net Service Revenues grew 3%.
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